Monday, January 12, 2015

Alright you idealist, who cares?

Conscious clothing comes in many forms. It is not all about the organic this, or the handmade that. There are ways to be thoughtful about clothing without sacrificing looking good (isn't that what we all want?).

Before we delve into how to buy, what to buy and where to get it; let’s cover why we should care. It is no secret that we live in a culture of immediacy. I want people to respond to my Instagram/Facebook/Blog NOW, I want to be on trend as soon as possible, and I WANT IT ALL NOW! The marriage of this mindset and the desire to look good brought the “fast fashion” baby into the world!

Fast fashion is cheap, generally on trend, and disposable clothing. Stores a la Forever 21, Rue21, and Old Navy provide heaps of clothing with a short life span (meaning lower quality) that will end up in a landfill sooner rather than later (not to mention the social implications).

Minute MBA and tonlé, zero-waste fair fashion company based in Cambodia, provide a killer visualization of fast fashion.

Ok, so most of my closet is lined wall to wall with fast fashion.

What/where/how should I buy to turn over a new leaf? 

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